To help web sites implement for non-IAB vendors like Krux (Salesforce DMP), Sourcepoint has added a first-party cookie value that websites can use to handle the flags they send to Krux using the Krux API. Essentially, Sourcepoint will set a cookie called _sp_krux and set the cookie value to either true or false based on the user's interaction with the Sourcepoint CMP message or the Sourcepoint privacy manager.
If the user is in a country where GDPR applies and has not previously consented to Krux from either a message or a privacy manager, then Sourcepoint will set the _sp_krux cookie value to false. If the user clicks on a call-to-action to consent to Krux tracking then Sourcepoint will set the _sp_krux cookie to true. The website can then use the true or false value set by Sourcepoint to manage the flags with Krux using the Krux API.